Latest News
Press coverage, expansion announcements, and the latest from Pepper Lunch and Hot Palette America.
Pepper Lunch Announces New Opening in Phoenix
Pepper Lunch announced the grand opening of its newest restaurant in Phoenix, Arizona.
Pepper Lunch Opens in Phoenix
Jake Ireland does a live Sunday AM TV segment for the local AZ TV station.
Protein-Packed Smoothies, Pho Soup: 6 DFW Dining Updates
Pepper Lunch featured among the top new dining experiences in Dallas-Fort Worth.
First 50 Guests Enjoy Free Beef Pepper Rice at Phoenix
The Japanese-born concept is growing its footprint in Arizona.
Pepper Lunch Launches First Texas Location in Frisco
A Japanese brand known globally for sizzling hot-plate meals comes to Frisco.
Pepper Lunch Reaches 540+ Locations Worldwide
Hot Palette Holdings celebrates the brand crossing 540 restaurants across 17 countries.
Sizzle in the Suburbs: Pepper Lunch Fires Up Frisco
Frisco is about to get a whole lot hotter at dinnertime.
Japanese Chain With Sizzling Hot Plates to Debut in Frisco
Japanese restaurant chain with sizzling hot plates set to debut in Frisco, TX.
Pepper Lunch Hopes to Land in Mission Valley
First San Diego location getting ready at 8322 Clairemont Mesa Boulevard.
Named Best Fast Casual Brand in Asia 2026
The 2026 QSR Media Asia Awards recognize Pepper Lunch across three categories.
Pepper Lunch Launches New Kids Menu
Experiential fast-casual expands family-friendly dining globally.
Lunar New Year: Feasts and Festivities in Orange County
Pepper Lunch featured in the OC Lunar New Year dining guide.
Speaker Spotlight: Troy Hooper, CEO, Hot Palette America
Leadership spotlight on the growth strategy behind Pepper Lunch.
Pepper Lunch to Launch 20 Locations Across Texas
Major Texas expansion with 20 planned locations announced.
Pepper Lunch Stakes First San Diego Claim in Kearny Mesa
First SD location in a shopping plaza alongside the relocated Zion Market.
Never Miss a Sizzle
Join 50,000+ fans. New dishes, locations, and offers.
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At a Glance
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About Pepper Lunch
Founded in 1994, Pepper Lunch is a Japanese-born experiential fast-casual concept with 560+ locations across 17 countries. Operated in North America by Hot Palette America Inc.
Bring The Sizzle
To Your City
540+ locations across 17 countries. Limited territories available.
540+
Locations
17
Countries
90%
Renewal Rate