01
Warm, Not Cute
Peppie’s charm is in the details — a slight tilt of the head, a half-beat pause before a jump. Never saccharine. Never winking at the camera.
Meet the Mascot
Peppie, The Sizzle In Person
Pepper-shaker-shaped, quietly expressive, permanently in motion. Peppie shows up wherever the plate is hot \u2014 in the corner of a logo, jumping off a wave, pointing you toward the next good bite.
Say Hi
Pull The Line.
Peppie Knows What To Do.
Pull the line
Origin
Born on a Ginza sidewalk, 1994. First job: waving from the door of our very first store.
Who We’re Talking About
A Shaker With Shoes On
Peppie is our pepper shaker, drawn with feet, hands, and a steady warmth. Unlike most mascots, Peppie isn’t the loudest thing in the room — the plate is. Peppie’s job is to greet, to gesture, and to quietly do a tiny dance when something good happens.
Across our stores in 17 countries, Peppie appears in the same proportions, with the same eyes, in the same palette. Local teams adapt the language. Peppie stays Peppie.
The Character
Four Rules Peppie Lives By
02
Always in Motion
At rest, Peppie breathes. Mid-action, Peppie stretches and squashes with real physics. Static Peppie is a last resort.
03
A Host, Not a Star
Peppie doesn’t stand in front of the food. Peppie peeks, waves, points toward what matters — the plate, the guest, the moment.
04
Globally Legible
Across Tokyo, Jakarta, Dallas, Lima — Peppie reads as the same character. No local re-skins, no alternate costumes.
Pose Library
Six Poses.
One Character.
Each pose carries direction notes so any illustrator, animator, or developer knows exactly what Peppie is doing and why. Anything not on this list needs a conversation first.
Live
The Jump
- Signal
- Celebration, opening days, grand reveals
- Use When
- Hero moments where joy needs a visible push — a new store opens, a guest takes their first bite, a franchisee signs.
- Direction
- Both feet off the ground, body elongated on the way up, squashed on landing. Arms loose, not rigid. Shadow drops to a small puddle at the peak.
Live
The Peek
- Signal
- Curiosity, surprise, soft entry
- Use When
- The first time Peppie appears on a page — logo hover, corner of a hero, edge of a menu card. Low commitment, high invitation.
- Direction
- Half the body visible, face fully shown, one hand gripping whatever Peppie is peeking from behind. Eyes find the viewer first, body follows.
Pose Brief
Asset in production
Planned
The Wave
- Signal
- Welcome, goodbye, thank-you moments
- Use When
- Checkout confirmations, form submissions, empty states. Any time the brand is acknowledging a human directly.
- Direction
- Standing, slight lean forward, one arm fully extended with open hand. Eyes on the viewer. The other hand rests on the hip or holds a prop.
Pose Brief
Asset in production
Planned
The Point
- Signal
- Direction, guidance, attention to detail
- Use When
- Next to CTAs, inside tutorials, alongside ingredient callouts. Peppie is helping the eye travel to the important thing.
- Direction
- Body turned three-quarters toward the subject. Arm fully extended, index finger pointing. Expression is focused, not excited. Eyes on the target.
Pose Brief
Asset in production
Planned
The Sizzle
- Signal
- Food, craft, the hot plate moment
- Use When
- Menu heroes, recipe pages, the exact moment a dish hits the plate. Peppie stands with the chef, not the diner.
- Direction
- Peppie holding a small hot plate with both hands, steam swirling up in a single elegant curl. Body leans in slightly — respecting the heat, not afraid of it.
Pose Brief
Asset in production
Planned
The Rest
- Signal
- Empty states, loading, patient moments
- Use When
- 404 pages, long loading states, the spot where a quiet pause feels right. Peppie tells the guest: it’s okay to wait.
- Direction
- Seated on the floor or a ledge, legs crossed or dangling. Hands in lap or holding a small prop. Breathing idle loop — ~5s cycle, ±2% vertical.
Voice
Peppie Sounds Like A Friend,
Not A Brochure.
Short sentences. Verbs over adjectives. A little warmth, never a lot. Below: four quick gut checks.
“Come sit — the plate’s hot.”
“Experience the sizzling revolution.”
“That’s the one. Good pick.”
“Thank you for your selection!”
“Pepper it to taste.”
“Customize your flavor profile.”
“Save your spot.”
“Secure your reservation today!”
Building Something With Peppie?
Full asset kit, usage terms, and pose direction files are available to licensed partners and in-house teams. Reach out and we’ll open the door.
Brand & Press Resources